There are sometimes where traffic gets crazy on the website. Too many people trying to access that single website at the same time. Funnily that’s the joy of a business owner but what happens if your website isn’t serving this visitors. Its either its not coming up (downtime) of it takes forever to load. In this article Id be discussing with the the steps to take to help increase the speed of your website.
To kick things off, let’s talk about one factor often overlooked in preparation for the high-traffic shopping season: your website’s speed.
Your website’s output and load time play a huge role in the experience your visitors/customers have on your site. Website visitors can end up spending quite a bit of time on your site, browsing, comparing options, and checking out. Every extra second it takes to load images and complete actions on your site causes friction and can prevent customers from completing their orders.
Luckily, there are several quick and easy customizations you can implement to improve your website. Read on to see three ways we recommend for any website owner looking to increase their site’s performance and their sales this season.
Caching is a great innovative that saves the outcome of different operations your site has to perform in order to produce your final output. It then serves this ready “product” for the next visitor of your site even faster. With a good caching solution enabled and functioning, your site will be as fast as a static page. Each time you make a change to your page, it will load dynamically the first time after the modification. Then, the cache will be refreshed and the new cached version will load.
For an eCommerce store built with WooCommerce and WordPress, object caching is a great way to save resources since online shops use a site’s database even more often than normal sites. By caching content like product pages, your visitors can browse items quickly and seamlessly. All the content they view before they add items to the cart, login, or check out can use object caching with Memcached to reduce the demands on the database.
When using full-page caching for a store built with WordPress, you’ll want to make sure that you don’t cache those dynamic parts of your site that allow visitors to make unique actions. For example, you can’t cache a cart page or a checkout page, since shoppers use and update those pages frequently and input sensitive information during a session on your site. If you cache this content, you may show the previous customer’s personal data to someone else and expose it. Cart, Order, Profile, and other user and order-related page, should be left out of the cache.
2.Optimize your images
As beautiful as adding Images to your website can be it can also be disadvantageous to it. Website are not to be rid of images as it is the selling point but there should be a way around it for win win situations.
If your website is built with WordPress, the easiest place to start is to use a plugin to optimize images already on your site. A plugin can reduce the size of your images without damaging their quality and removing all the unnecessary data that your camera saves when you take a photograph (e.g. GPS location of the photo, make and model of the camera used) adds to the overall performance of your site.
Moving forward, be sure to upload images that aren’t bigger than they need to be. If you want to display an image 300×300 pixels, don’t upload a 1024×1024 pixels image and then set it to be shown smaller with HTML or CSS. Resize it before uploading it to your website.
3.Optimize your front-end code