Business
Luxury's Pivot to the Permanent
As fast fashion cools, heritage brands are doubling down on repairability and long-term utility as the ultimate flex.
For the last two decades, luxury sold scarcity. The next two decades, it will sell longevity.
The shift is more than marketing. It is rewriting the supply chains of the most profitable category in retail.
About the author
Julian Vance
Julian covers infrastructure, labor, and the platforms shaping modern work. He is based in Berlin.
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